On April 29, 2020 our guest speakers: Richard Bonner-Davies from I&F, Maja Naumovska Saveska from Halkbank AD Skopje and Irina Maja from McCANN Skopje addressed the topic from a local perspective. More specifically, the guest speakers provided useful information on the following questions:
- How will the world change in a post-Covid society?
- What will be considered as “really matters” in our lives in the near future?
- What are the strengths of your brand and how they will help you to position your business in the post-Covid period?
The presentation was based on McCann’s in-depth report and white paper on the role of brands during a pandemic.