As part of our member-to-member learning program, on April 11, AmCham in cooperation with our member IWM Network organized a crash course on the meaning of digital strategy and tools for digital marketing campaigns. There’s no question that, in the modern landscape, a big part of the marketing strategy of companies needs to be digital. Consumers and businesses alike are almost always online – and you want to be able to reach them and observe their behavior where they spend the most time.
The speaker, Damjan Dano, a digital marketing expert, Co-founder & Partner of IWM Network, provided participants with a basic overview of Digital Marketing Intro; Basics of a Good Corporate Website; Search Engine Optimization (SEO); Online Media Buy and SE Marketing; Digital Transformation Trends; Data Analytics and Tracking; Online Reputation Management; E-mail Marketing; Social Media Channels; E-Commerce and E-Services; User Experience; and Lead Generation.
