How Brands Can Find Their Meaningful Roles In A World Turned Upside-Down With McCann

On April 29, 2020 our guest speakers: Richard Bonner-Davies from I&F, Maja Naumovska Saveska from Halkbank AD Skopje and Irina Maja from McCANN Skopje addressed the topic from a local perspective. More specifically, the guest speakers provided useful information on the following questions:

  1. How will the world change in a post-Covid society?
  2. What will be considered as “really matters” in our lives in the near future?
  3. What are the strengths of your brand and how they will help you to position your business in the post-Covid period?

The presentation was based on McCann’s in-depth report and white paper on the role of brands during a pandemic. 

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