Sparkasse Bank Macedonia has introduced a new channel for direct communication with its new and existing customers through the official Viber Chat assistant “Sparky”. In order to protect its customers from the spread of Covid-19, the bank has developed a tool that facilitates the direct communication with the bank. The application provides the possibility for submitting an online application, making an online appointment or chat with the bank.
“The global pandemic has helped banks to adjust their operations and customer service at an accelerated pace through enhanced digitalization and the use of electronic channels. Our “Sparky” Viber Assistant has the role of providing customers with direct contact with our employees via video calls and direct answers to mobile phone questions, which will reduce physical visits to the branches and contribute to the preservation of general health in the community. – said Ms. Viktorija Jovanovska, Division Management Head of Retail of Sparkasse Bank Macedonia AD Skopje.
