The world-renowned US Food and Drug Administration (FDA) has issued its decision that IQOS, a product of Philip Morris, that heats, but does not burn tobacco, can be classified as a “modified risk tobacco product” (MRTP) and that the authorization to inform consumers about the reduced exposure to harmful substances when using this device is in accordance with public health promotion. IQOS is the first and only electronic product that generates a nicotine-containing aerosol, which this renowned public health agency has classified as a “modified risk product”, explaining its decision with the following conclusions:
- The IQOS system heats tobacco, but does not burn it;
- This significantly reduces the production of harmful and potentially harmful chemicals;
- Scientific studies have shown that switching completely from conventional cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals.